Atlas Real Estate Advisors / May 10, 2026
The rapid growth of artificial intelligence, cloud computing, and digital services is driving unprecedented demand for data centers across the United States. Georgia has emerged as one of the nation’s leading data center markets, with hubs in Atlanta and expanding interest in secondary markets like Athens and Northeast Georgia. For commercial real estate investors and local planners, data centers in Athens represent both a significant opportunity and a unique set of infrastructure challenges.
Georgia’s combination of connectivity, infrastructure, and business-friendly policies has made it a prime location for data center development:
These factors have helped Georgia become a national leader in data center construction, with billions of dollars invested in new facilities and long-term property tax revenue for communities.
Athens has begun to see interest from developers looking to establish medium- and large-scale data centers. In response, the Athens-Clarke County Commission implemented a temporary pause on approvals while evaluating zoning, utility capacity, and environmental impacts.
Local planners have proposed regulating data centers in Athens as a form of heavy industrial development due to their large footprint, high power requirements, and water-intensive cooling systems. Even a single hyperscale data center can consume over 100 megawatts of electricity, enough to power tens of thousands of homes, creating both opportunities and challenges for local infrastructure.
Data centers operate 24 hours a day, 7 days a week, requiring electricity not only for servers and storage equipment but also for cooling systems, backup generators, and security infrastructure. Even a medium-sized facility can consume tens of megawatts of power, while hyperscale data centers—those supporting cloud services and AI computing—can use over 100 megawatts, enough to power 30,000–50,000 average homes.
In Georgia, utilities like Georgia Power are already planning major expansions to accommodate this growth. Analysts estimate that by 2031, data centers could account for nearly 90% of new electricity demand in the state.
This growing load creates several challenges:
Cooling is another critical component of data center operation. Most large facilities use evaporative or water-based cooling systems, which require millions of gallons of water per day. Even smaller facilities may withdraw tens of thousands of gallons daily to maintain safe operating temperatures.
In Athens and other parts of Northeast Georgia, this raises several concerns:
Many modern data centers attempt to mitigate their energy footprint with on-site solar panels, energy-efficient servers, and advanced cooling technologies, but the scale of these facilities still results in substantial electricity use. Some operators are adopting closed-loop cooling systems or using treated wastewater to reduce freshwater consumption, but these solutions require higher upfront investment and planning.
Successful data center development in Athens requires balancing economic opportunity with local infrastructure capacity. While these facilities often bring substantial capital investment and generate long-term property tax revenue, they typically create relatively few permanent jobs compared with their size. Large industrial-scale buildings can therefore contribute significant economic value while placing ongoing demands on utilities and other infrastructure. For Athens, understanding and planning for these demands is critical—not only for the city’s infrastructure but also for real estate investors considering industrial or tech-focused developments.
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